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1966 Mustang Options

Retail $

Hardtop, 65A

2,416.18

Convertible, 76A

2,652.86

2+2 Fastback, 63A

2,607.07

Shelby GT350

4,428.00

200hp 289 ci V-8 extra charge over 6 cyl

105.63

225hp 289 ci V-8 extra charge over 200hp 289

52.85

271hp 289 ci with GT Equipment Group

276.34

271hp 289 ci without GT Equipment Group

327.92

Cruise-O-Matic automatic transmission, 6 cyl

175.80

Cruise-O-Matic automatic transmission, 200& 225hp V-8s

185.39

Cruise-O-Matic automatic transmission, 271hp V-8

216.27

4-speed manual transmission, 6 cyl

113.45

4-speed manual transmission, V-S engines

184.02

Power brakes

42.29

Power Steering

84.47

Power convertible top

52.95

Air conditioner, Ford

310.90

AM Radio-Stereosonic tape system (requires radio)

128.29

Front seat, full with arm rest, 65A & 76A

24.42

Luggage rack, rear deck lid, 65A & 76A

32.44

Radio and antenna

57.51

Accent stripe, less rear quarter ornamentation

13.90

Full-length console

50.41

Console, with air conditioner

31.52

Deluxe steering wheel

32.20

Interior Decor Group

94.13

Vinyl roof, 65A

74.36

Wire wheel covers

58.24

Wheel covers, knock-off hubs

19.48

Closed crankcase emissions system

5.19

Exhaust emission control system (NA 271hp)

45.45

MagicAire heater, delete option

(31.52)

Front disc brakes, 8 cyl (NA with power brakes)

56.77

Limited slip differential

41.60

Rally-Pac clock/tachometer

69.30

Special Handling Package, 200 & 225hp V-8s

30.64

GT Equipment Group, 225 & 271hp V-8s

152.20

Styled steel wheels, 14 in, 8 cyl only

93.84

Heavy-duty battery, 55 amp

7.44

Electric windshield wipers, 2-speed

12.95

Deluxe Seatbelts, frnt & rear (frnt retractors) & warning light

14.53

Visibility Grp (rmt mirror, day/night mirror & 2-spd wipers)

29.81

Tinted glass with banded windshield

30.25

Tinted glass with windshield only

21.09

Optional tires (except with 271hp 289) extra charge for:

 

(5) 6.95x14 4-p.r. WSW

33.31

(5) 6.95x14 4-p.r. BSW nylon (NC with 271hp)

15.67

(5) 6.95x14 4-p.r. WSW nylon (NC with 271hp)

48.89

(5) 6.95x14 4-p.r. Dual Red Band nylon

48.97

 

For the very first time; American's could literally "build" the car of their dreams, as most American car Manufacturer's now offered ton's of 'extra's' or 'options' when ordering a new car. But, it now believed the incredible success of Ford's Mustang was not only due to the marketing by Lee Iacocca but, to the fact the consumer could actually 'build' him, or herself, a custom car by choosing from over 70 options offered for the 1966 Mustang! Many folks did not realize Ford really meant the advertising term" The Car that was designed to be designed by YOU". After paying as little as $2368 FOB (base coupe), you could load your car up with a myriad of options like:

Interior Decor Group, Disc Brakes, 4-Speed or Cruise-o-matic Automatic, Limited Slip Differential, Rally Pac Gauges, Special Handling Suspension Package, GT Equipment,

Power Assist Groups which included Power Steering (not avail. on GT), Power Brakes, Power Soft Top.

Safety Equipment Group which included Sun Visors, Deluxe Seatbelts, & Emergency Flashers or the

Accent Group which could include Air Conditioning, Console Units (short on AC or Long), Back-Up Lamps and Heavy Duty Battery. You could even get a 'Real' or 'fake' Wood Steering Wheel, Dash Mounted Clock, Remote Truck Release, Floor Mats, Vinyl Covered Roof (notchback Coupe only), Stainless Door Jambs, Remote Mirror, AM / Eight-Track In Dash Tape Player, Chrome Gill Trim Plates, Back-Lit Mustang Emblem, Folding Sunroof (Notchback Coupe Only), Tissue Dispenser, Underhood Trouble Light, Rear Seat Speaker, "Pony" Horseshoe Bumperettes, Deck-Mounted Luggage Rack, or even a miniature Mustang Pedal car. Seldom seen (if ever) are the even rarer Collapsible Spare Tire, Factory Lake Side Pipes, Factory Trailer Hitch, Reverberator Sound System, Ford Fire Extinguisher or Removable Hardtop.

 

This meant, your base model Convertible could end up 'stickered' at over $4,400... even as much as $4,600 ('66 Corvette's were $4,084). People 'listened' and 'loaded up' their cars with options. 71% had V8's, 50% had Automatics, 85% had Whitewalls, 80% came with a Radio, and 10% had the Rally Pac Gauges. By years end (1966) Ford sold 607,568 Mustangs. 56,409 were 'regular' Mustang Convertible's but, only a relatively small percentage was GT Models. It turns out many have rusted away or crashed. It is still really difficult 'to find a good one'. Another setback, is trying to find an original Mustang that hasn't been 'altered' to suit the new owner. There are a gluttony of color-change now Red cars in the marketplace. Just finding a car in one of the original 16 factory colors can be a challenge. Plus, note: due to the popularity many Mustangs are also being changed from 6 cylinder to 8 cylinder (careful: check the wheels:4 lug nuts= 6 cylinder, 5 lugs= 8 cylinder). Some 'restoration' shops are even cutting Notchback Coupes to make them into Convertibles! Real GT's had Front Disc Brakes and did not have AC from the Factory*. Finding a real Mustang GT Convertible can be very rewarding. Why are they so popular? Because they are a blast to drive and are everything they were cracked up to be. Ford's very own promotional banter will make you gag but, here's how it went:

"A Mustang is for Riding in The Open...

A Mustang is for Riding in Town...

A Mustang will Cheer You When You’re Moping...

'Specially, when the Top is Neatly Down"